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Meet Sarah Frank, Our Makeup Influencer!

Written by:

Hi I am Sarah! A lawyer turned revenue strategist with an undying love for dewy, natural makeup. My ultimate goal is to make everyday beauty easy and achievable for all women.

How long have you been blogging/influencing?

For a little over 5 years now.

What inspired you to start blogging/influencing?

My mother was a hairdresser, and had a really beautiful vanity with lots of gorgeous Estee Lauder packaging. I think beauty runs in my blood! From a very young age I became interested in beauty, and really gravitated towards Bobbi Brown and her very natural, "you but better" philosophy. I have done my friends' makeup for years for parties, nights out in college, weddings, etc. Once blogging became more of a thing (I'd say around 2012), I had finished my first year of law school, and wanted more of a creative outlet. I thought, if other girls could do it, so could I!

What would you say is one of the most important trends at the moment in the beauty industry?

I love that an importance has been placed on inclusion, and ensuring that there is a color, formula, tone - for everyone - and not just the most common skin colors.

What do you love most about makeup?

I love how you can use makeup to express individuality! I also love how a little bit of product can go a long way, and help to build confidence. Sometimes, a tiny bit of concealer and slick of mascara is all I need to feel better in the morning! Oh, and coffee ;)

What is the biggest makeup no-go?

I never caught on to the really heavy contouring + baking trend. I love more of a natural, dewy look.

What are your favorite brands?

Charlotte Tilbury, Tom Ford, Bobbi Brown, Le Metier de Beaute, Nars, Marc Jacobs. Too many!

Sarah is part of the new launch of Influencers to our brand as we aim to provide our readers with real reviews from experts in the space. Check out her first review of this weeks giveaway product L'Oreal Lash Paradise Mascara!

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